The Role of Marketing in Professional Services Firms

When skills, knowledge, and expertise are already expected by clients, how can professional services firms differentiate themselves?

We (virtually) sat with Michael DeCosta and Carlos Cata recently to talk about marketing and branding in professional services. Both have 25 years’ experience in executive search and marketing, making this a perfect pairing.

Mike leads Caldwell’s professional services practice and focuses on recruiting senior-level executives for law, management consulting, and accounting firms.

Carlos specializes in recruiting impactful senior leaders to help companies build brands and develop relevant customer strategies through emerging technologies in digital and analytics. He previously held leadership positions in companies with iconic brands, including Kraft and Procter & Gamble.

Download the discussion now and learn from experts on how to market your professional services firm, how to attract top marketing talent and more in this recent conversation.

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