About Rui

Rui Di is a partner in Caldwell’s Consumer, Retail & e-Commerce Practice and a member of the firm’s Dallas office. With more than 15 years of diverse experience in executive recruiting and talent strategy, she focuses primarily on general management and P&L ownership roles for Fortune 500 companies and small- to mid-cap private-equity backed organizations. Additionally, she has successfully placed executives in functional disciplines including marketing, sales, operations and supply chain, human capital, and data analytics.


Rui joined Caldwell from Korn Ferry, where she was a member of the firm’s Global Consumer Practice. Previously, she was with a premier hedge fund in Chicago, where she led the build-out of the firm’s first centralized data organization. A large part of the effort focused on the establishment of a new data center and the recruitment of more than 50 big data executives to the firm in less than a year.

Rui began her executive search career at Heidrick & Struggles, where she built a solid reputation for outstanding execution and client partnership. Her early career includes human resources roles of increasing responsibility at top-tier companies that include Yahoo! and Jamba Juice, where she developed strong knowledge and practical experience in staffing, retention, budgeting and overall human resource strategies.


Rui earned an MBA from Kellogg School of Management and received a BS in Business Administration from Washington University in St. Louis.

More About Rui

A native of China, Rui is fluent in both English and Mandarin, and has extensive international and cross-cultural experience that is part and parcel of her 13 years spent in Asia. She is an active member of the Kellogg Alumni Admissions Organization.

Recent Feedback

The entire process with the Caldwell team was absolutely amazing. The professional attitude and organizational skills were exceptional throughout each step of the process. Rui and her team are industry leaders.” – Joseph Carper, Director of Sales, Spectrum Brands

Rui Di was an absolute pleasure to work with. I felt I had a strong advocate and supporter in Rui, she was very proactive and always available. Honestly, working with Rui and the Caldwell Partners team was one of the best ever executive firm experiences I have had in my career.” – Sylvia Weiler, Vice President of Sales, SMB

John, Rui, and their team are quite simply the best talent executives I’ve ever worked with, by a significant margin. Their approach goes far beyond a simple resume search and introduction. They took the time to truly understand the needs of the business and the personalities involved, and found a group of candidates that I am certain will enhance the prospects for this business.” – Managing Director, Venture capital firm


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